To create happiness in life.
To be the innovator and leader in providing happiness in the home industry.
Exquisite craftsmanship, integrity and sincerity,co-existence and sharing, and the pursuit of happiness
Working hard, Pursuing and sharing happiness.
Value creation as the fundamental, integrity management as the principle, quality excellence as the base,sustainable innovation as the driving force.
Profession guarantees quality, innovation conveys beauty, design shares happiness.
Care of people is the core.
Teamwork, make progress, be honest and harmonious, be responsible.
Make the best of their talents, attach equal importance to meritocracy and care for growth.
People-oriented, consciousness first, science and technology driven, green development.
Based on sincerity and mutual trust,with value creation as the goal, long-term reciprocity as the orientation and excellent partners as the example.
Design innovation drives products,business innovation leads demand, and value creation orients innovation.